[Gist] Wizkid’s “Fever” Coming Back To Life; The Tiwa Savage Effect

The Nigerian entertainment industry
is blessed with an amazingly stunning
largesse of followership within the
country and outside of it. The belief
and opinions of the people that are
contained in this followership,
coupled with the events that comes
into play in the entertainment
industry is what has shaped it to be
what it has become today, most
especially the music industry.

The most common and popular
opinion which an enormous number
of people tend to agree with is that,
the Nigerian music industry is an
industry of men. I.e. it is an industry
that is dominated by men, an industry
that without the men’s influence in
the craft of the women; the women’s
efforts never get to be productive. And
I totally agree with these opinions. For
instance, every song that was done by
a female musician which turned out to
be hits, have certainly the touch of one
or two of the guys in the industry.

Talking about sound productions,
collaborations, visuals direction and
even to getting record label deals in
order to make their efforts and works
further recognized.

Tiwa Savage has a lot of the guys to
thank for her continuing success
within the industry, the likes of her
ex-husband; Teebillz, her label boss;
Don Jazzy and also rave of the
moment, Wizkid and a host of others.

Selebobo played a major role in the
rise of Yemi Alade and MI did in the
emergence of Waje, these events have
further buttressed the stance that it is
truly an industry of the men.

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However, a certain turn of events has
actually made me feel, this opinion of
mine and many others could be to
some extent inaccurate. What could
that new situation be that is probably
having me to think otherwise of what
originally my opinion is? It’s the
freshly released Wizkid’s “Fever
Video”, I know you are wondering
what connection that has got to do
with what I have written so far, but
relax, I’d explain.

Wizkid released his now buzzing new
single; “ Fever ” in the beginning of
October which had mixed reactions
and struggled to live up to the
standard his previous records had
done. “Fever” was criticized by a large
number of the music industry except
certainly, his fans. But fast forward to
the 24th , October; Wizkid released
the visuals to his disappointing record,
“ Fever ” and the whole industry was
stunned by the actions and as well as
the vixen in the Video. Who is the
vixen? It is Tiwa Savage, the
songstress that has been rumoured to
be having a sexual relationship with
the Starboy.

On seeing Tiwa and the steamy roles
she played with Wizkid in the video,
“Fever” immediately became a ‘hit’; it
trended on twitter and got everyone
talking about it all over social media
and outside the media. The video hit
one million views in 20 hours on
YouTube, setting a record as the first
Nigerian music video to achieve such
feat. “The Tiwa effect” has certainly
breathed life into Wizkid’s “Fever”
after going ‘dead’ after its release and
as well as set it on a pathway to
becoming a major hit in 2018.

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In addition, if “Fever” eventually
becomes a major hit, then it would
authenticate my plight that Tiwa
Savage made it so and finally truncate
my disposition and many others’ that
the music industry is a place where
the successes of the women lies in the
hands of the men, but instead tweak it
to a situation where both men and
women are needed for each others’
successes within it.
Taiwo Oluwafemi
IG: neefe_nawti

2 Replies to “[Gist] Wizkid’s “Fever” Coming Back To Life; The Tiwa Savage Effect

  1. I travel all around the world for work, and it used to be really lonely. Now I can go onto Tinder and have a date lined up in a new city before I even get out of the airport!

  2. I travel all around the world for work, and it used to be really lonely. Now I can go onto Tinder and have a date lined up in a new city before I even get out of the airport!

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